Why Stock Images Ruin Brands And What To Use Instead

Nothing screams “we don’t care about you!” like a bland stock image of a person who looks like they might have just stepped out of a 2007 corporate brochure. Stock Photos: A One-Way Ticket to “Uninspired-ville” We’ve all seen them: the blank-faced people, posing in perfect lighting, holding laptops like they’re about to change the […]

Why Watching Yourself on Video is Key to Improving

Watching Yourself on Video  I’m a big Jerry Seinfeld fan. I love his pursuit of excellence in the craft of joke writing and his observations of the most irritating of human behaviours. He’s both a purest and a pioneer in TV comedy formats. The obvious examples being “Seinfeld” a sitcom about nothing and “Comedians in […]

The Importance of Marketing Consistency

Marketing Consistency

Brands that maintain marketing consistency across socials such as Linkedin or Facebook tend to establish a stronger connection with their audience. They’re building a greater understanding with their audience building deeper connections through the different content theyre putting out. One of the most powerful elements of the marketing toolbox is video and it’s the combination […]